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Digital Marketing Training and placements

MCM Training and Placements offers graduate and undergraduate students to complete certification course of Digital marketing from IAO. We provide a comprehensive training program that teaches you how to do marketing online, generate potential business leads, increase brand awareness, and bring targeted traffic to your website.Reach out, communicate and educate potential customers using various online platforms like search engines, social media, e-mail marketing, online advertising, mobile marketing and much more.


Digital Marketing Full Time Training

full time training in digital marketing

Diploma in Digital Marketing (includes ALL Modules) :
Module- 1 SEO : Search Engine Optimization
Module- 2 SMO : Social Media Optimization
Module- 3 Google ADWORDS (PPC) & MOBILE Marketing
Module- 4 Google Analytics
Module- 5 Affiliate Marketing, Adsense, Email Marketing..etc

Module 1 - Diploma in SEO (SEARCH ENGINE OPTIMIZATION)

Search Engine Optimization course teaches you the process of guiding the website so that it will naturally attract visitors by winning top ranking on the major search engines for selected keyword phrases. This is a very practical and hands-on SEO training course, taught by leading digital marketing practitioners. once you implement SEO you will organically get the top rankings on search engines. Work on 3 SEO Live Projects.

Internet & Search Engine Basics
What is Internet Marketing ?
Importance of Internet Marketing
Types of Internet Marketing Methods
How the search engine works ?
Understanding the SERP
Using Search Operators
Google Search Engine Architecture
Search Engine Algorithms
Google Algorithm Updates
Page Rank Technology
Panda Update and its Importance
Latest Updates about SEO Algorithms

On-Page Optimization (Onsite)
Basics of Website Designing / Development
Usability and User Experience in Website
Onsite Optimization Basics
HTML Basics for SEO
Importance of Domain Names
Website Structure and Navigation Menu Optimization
HTML Validation using W3C
Coding Best Practices
Filename Optimization
Title Tag Optimization
Meta Tags Optimization
Headers Optimization
SEO Content Writing
Page Speed Optimization Tool
Anchor Links Optimization
Internal Link Statergy
Iframes / Frames effects on SEO

Keywords Research and Analysis
Introduction to Keyword Research
Business Analysis
Types of Keywords
Keyword Research Methodology
Keywords Analysis Tools
Competition Analysis
Preparing a Keyword List for Project

Image Tag Optimization
Footer Optimization
Creating an HTML and XML sitemaps
URL Rewriting Techniques (301, 302)
Robot.txt File
Sitemap Creation
Google SEO Guidelines

Off-Page Optimization (Offsite)
Introduction to Offsite Optimization
Submission to search engines
Linking Building Methodology
Types of Linking Methods
Free Links / Paid Links
Directory Submissions for SEO
Social Bookmarking
Local Business Listing (Local SEO)
Classifieds Posting
Forum Signatures and Commenting
Using Blogs for SEO
Blog Commenting
Press Release Submission
Article Submissions
Video Submissions
Social Media Optimizatization Techniques (Basics)
RSS Feeds Submissions
Tracking the Links and Page Rank

Reports and Management
Website Position Analysis
Introducton to Google Analytics
Installing Google Analytics
Basics of Google Analytics
Visitors Reports
Geographic Reports
Traffic Sources Reports
Keywords Reports
Goals and Conversions
Live Project Exposure

Google WebMasters Tools

Adding a Site and Verification Process
Configuration / Settings
Geographic Settings
URL Parameters
Site Links / Health
Crawl Errors / Crawl Stats
Google Fetch
Blocking the Crawler and blocked pages
Traffic
Search Queries
Links to Site / Internal Links
Optimization / Sitemaps
Remove URLS from index
HTML Suggestions
Content Keywords

Module 2 - Diploma in SMO (SOCIAL MEDIA OPTIMIZATION)

SMO Training Courses covers the Social Media Optimization, Facebook Marketing Training, Twitter marketing, how to promote your videos on Youtube, Linkedin advertisements. Basically SMO course teaches you how to advertise, promote and manage your social media campaigns. The course covers all aspects of Pay per Click on social platforms.

Definition of Social media optimization
Types of social media /
Key terms to understand
How Social Media influences audience & Google. Developing unique content.
Integrating social media into your website and blogs, How to choose right social media for your business/brand.

Video Optimization
Using YouTube






Social Bookmarking / Using Slideshare
Using Flickr Yahoo Pinterest
Content sharing /
Using business review sites.
Blog Commenting
Optimizing Social Media Content 

Marketing on Twitter 
Using twitter for business /brands 
Facebook Marketing
Creating facebook pages
How to promote facebook pages 
How to advertise on facebook(ppc)
Creating FAN-Page for Business 
Create Campaigns on LIVE PROJECTS
Introduction to Linkedin 
Marketing on Linkedin
Advertise on LinkedIn 
Using LinkedIn for business
Google Plus
Introduction to Google Plus
Using Google Plus for 
Businesses
Pintrest , Slideshare ..etc.

Module 3 - Diploma in Google ADWORDS (Pay Per Click) & MOBILE MARKETING

Adwords course is a practical course which covers
-How to become a successful Google advertiser
-Generating profits through pay-per-click campaigns
-Steps to undertake when setting up your account in Google Adwords & Mobile Mktg
-Effective Adwords account management - WORK ON 4 ADWORDS LIVE PROJECTS

PPC TRAINING INTRODUCTION
What is Pay per Click Marketing
Importance & Benefits of PPC
Other Pay-Per-Click Providers
What is Google AdWords ?
How to set up PPC Campaign
Google Adword Networks
Search- Searching on Google
(.Com, .in, .ph etc.)
Search Partners- (AOL, Earthlink,
Powered by Google, Site Search
SET-UP PPC CAMPAIGN
Google Adword Account Structure
PPC campaign Navigation
Use Multiple Account
What is "Click-through-Rates" CTR
What is Impression?
What is "Cost/Conversion"?
What is Tracking Code?
WHAT IS KEYWORD RESEARCH ?
Diff between SEO & PPC keywords
Keywords popularity, Search Volume
Categorize Keywords in Ad groups
Keyword Types:Broad, Exact, Phrase
CREATE EFFECTIVE ADS AD GROUPS
Measurement of Title, Description URL
Ad that produce better ROI, Using Ad Extensions / Adwordwrapper.com
WHAT IS LANDING PAGE ?
Ads versus Landing Page
Important of Landing Page
Optimize your landing pages
Use 'Calls to Action'/Cost/Conversion
PPC reporting structure

WHAT IS BIDDING ?
What is Quality Score?

How Quality Score Effect on Bids?
How to Increase Position on Search?
Bid for Ad position/ Bid Management
Define Bid for Each Keywords
User Define bids/Google Automatic Bids
Importance of bidding techniques
Competitors Analysis for bidding
MOBILE MARKETING
DISPLAY NETWORK CAMPAIGN

(Creating Image/Video/Text/Flash Banner)
Navigation through Menus
Home/Campaigns/Opportunities/
Tools & Analysis, Billing, My Account
Using Remarketing (Display Network)
Using MCC (My Client Centre)
Linking Existing Adwords with MCC
Approving from Adwords
Creating Additional Users/Adwords Editor
GOOGLE MERCHANT CENTER
Google Merchant Center is a tool which will upload your product listings to be used for Google Shopping, Product Listing Ads, & Google Commerce Search. By linking your Google AdWords and Merchant Center accounts, you will be able to surface your products directly to users through Product Listing Ads. Learn how to create Product listing Ads.
CAMPAIGN PERFORMANCE REPORTS
Keywords Performance Reports
Ad Performance Reports
PPC Campaigns Tools

Module 4 - Diploma in Google ANALYTICS

Analytics module covers reporting, overview of traffic sources, inpage analysis, content analysis, coversion tracking, Goals, how to calculate ROI ..etc.

Introduction to Web Analytics
What is Web Analytics
Purpose of analytics in Internet Marketing / Admin Interface
Setting up an accounts and Web properties. Managing account / users
Google Analytics Interface
Home Tab / Realtime Data
Dashboard / Widgets
Customize dashboard
Intelligent Events / Shortcuts
Interface Feature
Date selection and comparision
Exporting reports
Auto email setup
Customizing dashboards
Emailing reports
STANDARD REPORTING
Audience / Overview
Demographics / Behavior
Technology / Custom Visitors Flow

Advertising
Adwords data analysis
Keywords/Keyword Positions
Traffic Sources
Overview of Traffic sources
Sources / Direct Search
Organic / Keywords Analysis
Paid / Referral
SEO (Webmaster Tools)
Social
Content Analysis
Overview
Site content /Speed/Search
Events
Adsense
Experiments
Inpage Analytics
Conversion Tracking
Goals
Calculating the ROI

Custom reporting

Module 5 - Affilate Marketing, Google ADSense, Email Marketing, SMS Marketing

AFFILIATE MARKETING
Affiliate marketing has just started in India contrarily to what it is in United States. Generate leads or bring in potential customers for business online and get paid. Earning opportunity in affiliate marketing is unlimited. Top affiliate marketers earn million of dollars every year. At DMTI you will learn how to do affiliate marketing only from the experts in this field.

Email Marketing
Google AdSense

Do you think that people just publish a blog or provide piece of information for nothing? 
After the intro of adsense in year 2001, a platform by Google through which you can earn money by placing ads on your blog/website, people started writing more blogs/websites just to earn money with adsense ads.


Digital Marketing Short Term Training for Business Owner and Working Professional

Sort Term Special Training of Digital Marketing
Search Engine Optimization course teaches you the process of guiding the website so that it will naturally attract visitors by winning top ranking on the major search engines for selected keyword phrases. This is a very practical and hands-on SEO training course, taught by leading digital marketing practitioners. once you implement SEO you will organically get the top rankings on search engines. [100% JOB ASSISTANCE]

Internet & Search Engine Basics
What is Internet Marketing ?
Importance of Internet Marketing
Types of Internet Marketing Methods
How the search engine works ?
Understanding the SERP
Using Search Operators
Google Search Engine Architecture
Search Engine Algorithms
Google Algorithm Updates
Page Rank Technology
Panda Update and its Importance
Latest Updates about SEO Algorithms

On-Page Optimization (Onsite)
Basics of Website Designing / Development
Usability and User Experience in Website
Onsite Optimization Basics
HTML Basics for SEO
Importance of Domain Names
Website Structure and Navigation Menu Optimization
HTML Validation using W3C
Coding Best Practices
Filename Optimization
Title Tag Optimization
Meta Tags Optimization
Headers Optimization
SEO Content Writing
Page Speed Optimization Tool
Anchor Links Optimization
Internal Link Statergy
Iframes / Frames effects on SEO

Keywords Research and Analysis
Introduction to Keyword Research
Business Analysis
Types of Keywords
Keyword Research Methodology
Keywords Analysis Tools
Competition Analysis
Preparing a Keyword List for Project

Image Tag Optimization
Footer Optimization
Creating an HTML and XML sitemaps
URL Rewriting Techniques (301, 302)
Robot.txt File
Sitemap Creation
Google SEO Guidelines

Off-Page Optimization (Offsite)
Introduction to Offsite Optimization
Submission to search engines
Linking Building Methodology
Types of Linking Methods
Free Links / Paid Links
Directory Submissions for SEO
Social Bookmarking
Local Business Listing (Local SEO)
Classifieds Posting
Forum Signatures and Commenting
Using Blogs for SEO
Blog Commenting
Press Release Submission
Article Submissions
Video Submissions
Social Media Optimizatization Techniques (Basics)
RSS Feeds Submissions
Tracking the Links and Page Rank

Reports and Management
Website Position Analysis
Introducton to Google Analytics
Installing Google Analytics
Basics of Google Analytics
Visitors Reports
Geographic Reports
Traffic Sources Reports
Keywords Reports
Goals and Conversions
Live Project Exposure

Google WebMasters Tools

Adding a Site and Verification Process
Configuration / Settings
Geographic Settings
URL Parameters
Site Links / Health
Crawl Errors / Crawl Stats
Google Fetch
Blocking the Crawler and blocked pages
Traffic
Search Queries
Links to Site / Internal Links
Optimization / Sitemaps
Remove URLS from index
HTML Suggestions
Content Keywords

SEO SMO PPC Training

Small Sampling of What You’ll Learn in SEO SMO PPC Training

1.Designing an Online Marketing Strategy integrated with overall marketing objectives
2.Learn to design and execute Pay Per Click campaigns for Google AdWords and Facebook
3.How to make and launch Remarketing campaigns
4.New Ways of Search Engine Optimization, learn ethical ways of doing SEO
5.What are the latest Google Algorithm Updates (Penguin, Panda & Hummingbird)
6.Demonstration on "How to use Google AdSense" - As a Publisher
7.Learn to use Email Marketing as an effective marketing channel
8.Learn the best case practices of Social Media Marketing across all platforms
9.Learn all the essentials of Mobile Marketing
10.Understand ROI measurement of online marketing using Web Analytics
11.Get a chance to implement all that you learn on a live project of your choice
12.Get trained to attempt the Google AdWords Test to become a “Google Certified Professional”